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RETURNIndustrial adhesive products industry competition intensified, enterprises how to highlight the tight encirclement?
Release time:
2024-09-04
Summary： Increase investment: actively invest resources in technology research and development, develop new adhesive products, improve product performance
technological innovation and research and development:
Increase investment: actively invest resources in technology research and development, develop new adhesive products, and improve product performance, such as bond strength, durability, high temperature resistance, low temperature resistance and other properties, to meet the needs of different application scenarios. For example, the development of nanoscale adhesives can improve properties such as adhesive strength and adhesion.
Focus on environmental protection: follow the trend of environmental protection, develop environmentally friendly adhesives, such as water-based adhesives, hot melt adhesives, solvent-free adhesives, etc., to reduce environmental pollution and meet the market demand for environmentally friendly products.
Industry-university-research cooperation: cooperate with universities and scientific research institutions to jointly carry out technological research and development and innovation, and improve the technical level of enterprises with the help of external scientific research forces. Many domestic universities, such as Blue Gummy and Shandong University, have reached industry-university-research cooperation to enhance their own research and development capabilities.
Product quality and quality control:
Strict control: establish a sound quality management system, from raw material procurement, production process to finished product inspection, strictly control the quality of every link to ensure the stability and reliability of product quality.
Optimize the production process: by optimizing the production process, improve production efficiency and product quality, reduce production costs. For example, the introduction of automation equipment, reduce the error caused by manual operation, improve production efficiency and product quality.
Sales channel expansion:
Online marketing: use the Internet platform to carry out online marketing activities to expand the sales channels and market coverage of products. Through the establishment of corporate official websites, e-commerce platform stores, etc., product information is displayed to facilitate customers to understand and purchase products.
Offline cooperation: with dealers, agents to establish close relations of cooperation, expand offline sales channels. At the same time, actively participate in industry exhibitions, seminars and other activities to showcase the company's products and technologies, and improve the company's visibility and influence.
Customer Service Optimization:
Personalized service: to understand the needs of customers, to provide customers with personalized solutions to meet the special needs of customers. For example, the performance and specifications of adhesive products are customized according to customer requirements.
After-sales service: Establish a complete after-sales service system, respond to customer feedback and complaints in a timely manner, solve customer problems, and improve customer satisfaction and loyalty.
Brand building:
Brand positioning: clear brand positioning, establish a unique brand image and value, improve brand awareness and reputation. For example, focus on a certain segment and create a professional brand image.
Brand communication: through advertising, public relations activities, media reports and other ways to spread the enterprise's brand concept and product advantages, improve the influence of the brand.
Enterprise management promotion:
Talent management: attract and cultivate excellent talents, establish a high-quality R & D, production, sales and management team, and provide talent support for the development of enterprises.
Cost management: strengthen the cost management of enterprises, reduce production costs and operating costs, improve the economic efficiency and competitiveness of enterprises.
Industrial adhesive products market expansion by technology to speak
Summary： Under the trend of expanding industrial adhesive products market, "speaking by technology" has indeed become the key for enterprises to stand out in the fierce competition.
2024-09-04
What is the effect of adhesive on the coating behavior of PE protective film?
Summary： The so-called PE protective film coating is coated with a layer of glue on the surface of PE plastic film to make PE protective film sticky
2024-09-04
Summary： Dingyuan Technology adheres to the cultural concept of "innovation, efficiency, service, and win-win", adheres to the principle of starting with customer requirements and finally customer satisfaction, upholds professionalism, focuses on core advantages, pursues excellent quality, and uses professional, innovative technology and high-quality Products, high quality after-sales service continuously improve product value and corporate image.
2024-08-16